How Hypeling works
Post a brief, get pitches from handpicked creators and pay only for the ones you pick. You approve every video, and we hold the money until the work is done.
From brief to posts, in five steps.
You stay in charge of who you book and what goes live. We do the admin in between.
- 1
Post your brief
Tell us what you're launching, who it's for, what you need and your budget. It takes about five minutes, and posting is free.
- 2
Creators pitch
We send your brief only to handpicked creators who fit. Each pitches an idea and a price for every part of the job, and we shortlist the best.
- 3
Pick and pay once
Choose the pitches you like and pay for them in one checkout. The money is held; nobody is paid yet.
- 4
You review it first
Each creator sends you their content before anything is posted. You approve it or ask for changes within 48 hours.
- 5
Live, then they're paid
Posts are paid 48 hours after they go live, unless you flag a problem. Videos you post yourself are paid when you approve them. If a creator can't deliver, we refund that part.
Pick what you need.
Ask for one kind of work or all four in the same brief. Creators pitch a price for each part.
Reach
Creators post about your product on their own accounts, to their own audience.
For example: 5 skincare creators each post a TikTok about your SPF to their followers.
Pick it if you want new people to discover your product.
Usually $250 to $1,200 per post for creators with 10K to 100K followers.
Creation
Creators film videos for your own channels and ads. They don't post them.
For example: 10 videos of real people using your serum, which you post yourself or run as TikTok and Meta ads.
Pick it if you need videos for your own accounts or your ads.
Usually $100 to $300 per video.
Editing
Editors turn footage you already have into polished ads and variations.
For example: Your 20-minute founder interview becomes 8 ads of 20 seconds, each with a different hook and captions.
Pick it if you already have footage that needs turning into ads.
Usually $40 to $150 per finished video.
Clipping
Clippers cut your long videos (podcasts, lives, founder videos) into short clips, delivered as files.
For example: One 60-minute podcast becomes 20 vertical clips of 30 seconds with captions, ready for TikTok, Reels and Shorts.
Pick it if you have long videos, like a podcast, lives or interviews, and want lots of short ones.
Usually $10 to $40 per clip.
Rather not run it yourself?
We plan the campaign, book and brief the creators, and report back every month. 20% of your budget, from $1,500 a month.
Are you a creator?
Pitch on campaigns that fit your niche with your own price, and keep 100% of it.
Questions.
What does it cost?
Posting a brief is free. When you book, you pay the creators' prices plus a 10% Hypeling fee, and there's no fee during the pilot. See the pricing page for the details.
Do I have to book anyone?
No. If none of the pitches fit, you don't book and you don't pay anything.
How does payment work?
You pay once, through Stripe, for the pitches you pick. We hold the money until each creator's work is approved, and for posts until they've been live for 48 hours. If something's wrong, our team steps in before anyone is paid.
Who can use the videos, and for how long?
You set the usage rights in your brief, for example organic only or paid ads for 12 months. Every creator prices those rights into their pitch.
What if a creator doesn't deliver?
We help sort it out first. If they can't deliver, we refund what you paid for their part.
Can you run the whole campaign for us?
Yes. With a managed campaign we plan it, brief and book the creators and report back every month, for 20% of your budget.